TIME

The image that keeps on giving...

So much ink has been spilled today - the TIME front cover showing a child breastfeeding  has been around the globe more times than Janet Jackson's nipple moment..possibly.

And, despite all the sniping and plain old strange comments about the mother's dress, her demeanour, her make-up, her stance, what cannot be denied is the publicity gained for normal breastfeeding. 

Ever since man first walked this earth, dyads have nursed every which way - upside-down, back-to-front, leaning,  sitting on a rock, swinging from a tree, twisting, turning, at night, in the morning....just, whatever, whenever.

The Time image is normal. It is out there. It will adorn coffee tables, surgeries, galleries, waiting rooms, newsagents...
It will be everywhere!
People will have a lot to say about it, doubtless...but, it will be there. 

Breastfeeding advocates have gained a lot of ground - but, ground that has only very recently and very locally been lost - we, the modern west, are the blip.

Let's celebrate normal breastfeeding, because that is what it is, and it has neither a special name, and, strictly, it is not part of a parenting style; no-one invented 'breastfeeding-until-a-child-slowly-chooses-to-forget-the-need', because it is what we, as mammals, as animals, have always done in order to survive.


Many, many people work hard every day to help with breastfeeding; mothers work hard every day to breastfeed, and so do babies and children - and TIME, in its own way, gave them 

all a hand....

...thanks TIME!